Women in Business: How to Achieve a Lucid Dream State of Control in Every Business Interaction.

How can you reach a beautiful state of control during your most stressful business meetings? How can you make time stand still to allow all of your words to be effective and powerful? How can you attain precisely the outcome which you could only dream? In fact, how could you control your role in business[…]

7 Segments in Needs Assessment From the Sales Goddess Demeter

Throughout the history of sales training, many different processes have been taught and utilized. The prevailing body of wisdom has originated from male authors and typically, has been geared toward male salespeople. They didn’t take into account the unique strengths of women, or the inhibitions that women may feel. How do you know which female[…]

Techniques for Planning Customer Strategy from Themis, the Sales Goddess of Order

In my book, The Authentic Sale, A Goddess’s Guide to Business, I speak about knowing which aspects of the (somewhat) universal sales process are your natural strengths. Knowing your strengths and then leading with them will help you fortify all of the other components of the process by understanding which competencies to shore up by teaming[…]

5 Ways to Assess the Needs of Your Customer From the Greek Goddess Demeter, The Primordial Mother

Women have unique strengths that, when tapped into, have a powerful impact in selling, such as compassion, collaboration, and empathy. The vast majority of sales and leadership training has been geared toward helping women succeed by following male success techniques. We have spent years being indoctrinated into believing that fitting into a male mold is[…]

Women in Business: Tales From Hecate, The Goddess of Magic (HuffPo)

I have always been enthralled with how the various aspects of any sales process align with the behavioral strengths that women in business naturally have. Those behavioral types manifest themselves universally in business. Carl Jung believed that every archetype, every personality, and every character that has ever existed has assumed a role that is borrowed[…]

HuffPo Blog #4: Women in Business: Being Persuasive in Customer Meetings, Lessons From Peitho the Sales Goddess

Women have unique strengths that, when tapped into, have a powerful impact in selling, such as compassion, collaboration, and empathy. The vast majority of sales and leadership training has been geared toward helping women succeed by following male success techniques. We have spent years being indoctrinated into believing that fitting into a male mold is[…]

Huffington Post: Women in Business: Taking Charge in Customer Meetings, Lessons From Athena the Sales Goddess

Often, we female sales people learn about our craft by reading the teachings of the male sales gurus, and despite the fact that they don’t quite fit with our gender’s unique strengths or inhibitions, we cling to our methodologies — because in the sales profession there is no standardization. Unlike the vast majority of other[…]

Publisher’s Weekly Nonfiction Book Review: The Authentic Sale: A Goddess’s Guide to Business by Rena Cohen-First. Hay House/Balboa

The Authentic Sale: A Goddess’s Guide to Business Rena Cohen-First, Author Nonfiction Book Review: The Authentic Sale: A Goddess’s Guide to Business by Rena Cohen-First. Hay House/Balboa Cohen-First, a sales coach, seeks to empower women to pursue successful sales careers in a business guide that emphasizes the importance of one’s own “authentic behavioral style.” Drawing[…]